Q: Will 10 of the world’s top brands transform their supply chains to save the planet’s living systems….. including us?

A: That depends on you

I pledge to use my dollars and votes to support companies transforming their supply chains to solve climate problems

Pledge to use your dollars and votes to support companies transforming their supply chains to solve climate problems

What is The Power of X?

According to consultancy firm McKinsey, 90% of companies’ impacts on the environment comes from their supply chains. 

Who can motivate them to use their buying power, to drive transformative change through their supply chains? Usually, it’s you. 

When small groups of citizens band together to reward the companies driving more sustainable practices around the world, top retail and consumer brands step up and take action. 

The Power of X is the power that we all have as individuals to make consumer choices, and the collective power that gives us to ask brands to transform their supply chains for the sake of the planet.

The brands and leaders that listen to our collective voice will be rewarded with our dollars and votes and that will inspire others to follow their lead.

For every 20 consumers that pledge to use their buying dollars to reward sustainable brands, $1 million may be lost by the companies that are lagging behind.

That is a powerful message.

Make your voice heard.

Sign the pledge and ask 20 of your friends to too.

Pledge to use your dollars and votes to support companies transforming their supply chains to solve climate problems

Our Mission

Here are 10 transformative changes that can save the planet. 

Ask your favorite brands to lead the way and reward those that take the challenge

Zero Deforestation

Many big brands have now committed to zero deforestation, but have failed to turn rhetoric into action. We must push these brands, as well as many others, to do better.

Net Zero Carbon by 2050

Given the long timescales required to get innovation into individual homes and businesses and the scale of behavior change needed by individuals, communities, and institutions, we must start now.

Regenerative Agriculture

Our industries need to learn – or re-learn – how to farm in harmony with nature and approach farming with conservation and rehabilitation in mind so as to increase biodiversity and enhance our ecosystems.

30x30 Protection of Nature

Push brands and leaders to not only support but actively enact policies and changes that will lead to protecting 30% of our worlds lands and oceans by 2030.

Sustainable Cargo and Shipping

 If no action is taken the global merchant fleet, responsible for about 3% of global carbon dioxide emissions, will account for around 17% of global CO2 emissions in 2050. 

Sustainable Fisheries

Drive actions to rebuild depleted fish stocks, reduce the environmental impacts of fishing and fish farming, and ensure sustained economic opportunities for fishing communities worldwide.

Circular Economy

Based on three principles, the concept recognizes the importance of the economy needing to work effectively at all scales – for big and small businesses, for organizations and individuals, globally and locally.

Innovation and Digitization

Digital technologies are an essential ingredient in sustainable, equitable prosperity. If we can grow productivity faster than we grow our economy, we can enhance and expand global prosperity.

Sustainable Mining

Despite recent strides, the mining industry remains unsustainable in many areas. Fortunately, there are a variety of technologies and techniques, in-use and in development, that the sector can use to reduce its environmental impact.


Improving business with JEDI: justice, equity, diversity, and inclusion. The crucial drivers behind achieving meaningful change and impact.

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