The Power of Ten
I pledge to use my dollars and votes to support problem-solving brands, politicians & policies.
In This Together is a group of over 40 non-profit organizations and over 2 million members (and rapidly growing), all dedicated to finding real solutions to the problems we face, both politically and environmentally.
We are banding together to use The Power of Ten to work together to find common sense solutions for the ten environmental initiatives that we have identified as critical for the health of our planet.
"Alone, we can do so little. Together, we can do so much."
- Helen Keller, Political Activist
What is The Power of Ten?
The Power of Ten is the power that individuals and organisations can unlock when they work together to find common sense solutions, instead of working in silos.
This power, combined with our ten critical environmental initiatives, will give the In This Together community the momentum we need to effectively problem solve and create positive change.
There are changes, all of them within reach, that every one of us can make in how we use our dollars and our votes.
Changes that can save the world.
Changes that can be made globally once brands commit to them.
Once we recognize our power as individual consumers working in combination to choose change and drive it through the world’s brands and global economy, we WILL see a healthier planet for generations to come and greater economic stability.
1. Zero Deforestation
2. Net Zero Carbon by 2050
3. Regenerative Agriculture
4. Innovation and Digitization
5. Sustainable Cargo and Shipping
7. Sustainable Mining
8. Sustainable Fisheries
9. Circular Economy
The ask is simple, powerful, and doable –
that 5 million consumers ask ten companies to set these ten standards for their suppliers all around the world.
None of these steps are radical or beyond our capacity.
None of these steps require that we give up our freedom or our prosperity – in fact just the opposite. Recognizing our ecological and economic limits is a path to freedom and a path to continued and renewed, broad-based prosperity.
These ten steps sound bold – and they are.
They are not easy and will take work and time. But we already know how to do almost every necessary action. Some will take innovation, but innovation is what human beings do.
The Big Lie
These ten steps are within our reach, but to succeed, we have to put down the weapons that we are using to battle each other.
The choreographed fear, anger, and hatred that focuses us on each other, as if by destroying each other we will somehow save the planet. But that is not true.
That is the latest big lie.
The lie that keeps us battling each other in a political and media business model that thrives on fear – our fear.
There is no real human enemy in this battle. The battle is with an algorithm that generates profit for media companies and political strategists by triggering our greatest fears.
The first step in gaining The Power of Ten is to set aside our bigotries, our fears, and our hates – even those we want to hold onto with all our might.
The Power of Ten requires that we work with people whom we’ve been taught to distrust.
The fact of the matter is there is good reason to distrust those people – particularly the institutions they represent – but we know there are good people within all of these institutions.
There are good people in every group we’ve been taught to hate. Groups defined by their race, gender, their orientation, their career, their geography, what they make, what they sell, the part they’ve played in driving the world towards injustice, oppression, environmental deterioration.
We have so many reasons to be fearful and angry at one another, but we have one reason not to be – it is destroying us.
Polarization is tearing us apart and we are not getting anything done.
By joining together, 5 million Americans will gain the power to transform our relationships with each other and the planet, from one of combat and war to one of collaboration and peace – not a passive, surrendering peace, but an active peace in which we all continue to vie with each other as rivals and engage with each other as partners to protect what is sacred and liberate what is possible.
5 Million of us have the capacity to decide every contested election on behalf of problem solvers; to shift every market to the brands and companies who are solving problems and meeting our authentic needs, and to media sources that bring us the truth in as close a form as they can to elevate us.
This is our power.
We have all the votes.
We have all the money.
The institutions that we have created in business, government and civil society are just tools that we created to serve our needs.
We don’t need their power, they need ours.
And they’ve had it because we have literally given it to them.
But no more.